The results are out!
Despite vibrant political and social movements, largely driven by Africa’s youthful population, and the lauded entrepreneurial energy behind Africa’s rising prominence in the arts, fashion and technology, Africans are not creating and building brands fast enough to challenge the global brands.
Europe has 42 brands in the Top 100 Brands in Africa, America has 25 and Asia 17, with Africa trailing last with only 16 brands in the Top 100.
Despite its challenges, MTN remains the most dominant African brand ahead of its category competitors, Nigeria’s Glo and Kenya’s Safaricom/M-Pesa.
Read the full article at African Business Magazine
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