Ijeoma is a Nigerian lady who grew up in the United States, and returned to Nigeria in 2013 to start a business — a clothing store that trades imported Western clothing.
She used her life’s savings to purchase stock, ship it to Nigeria, leased property, rehabilitated the interior and organised a great opening party.
Two months after opening the store, she received a notice out of the blue, and the building was demolished by bulldozers. Reason: There was a plan to widen the road.
Ijeoma lost her life savings and her dream. And during this time of desperation she felt she was also let down by her connections and acquaintances in Nigeria, forcing here to return to the USA.
Ijeoma’s experience represents the typical challenges and failures Diaspora entrepreneurs face when they try to start and build a business in Africa.
In this article, Dr. Harnet Bokrezion explores the 5 biggest mistakes that increase the risk of business failure, especially for diaspora entrepreneurs.
Read the full article here: Africa Jumpstart
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