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Channel: John-Paul Iwuoha – Smallstarter Africa
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SBP 069: Startup Strategy — Is It Better To Start Big or Start Small in Business?

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Having an idea for anything is easy.

But it is much harder to actually start.

It could be a new business.

A new product.

Or a new sales strategy.

So, what is the best way to start anything in business?

Should you wait until you have all the resources you need so you can start BIG?

Or should you start small even if you have all the resources you need?

Most people prefer to start big.

Big is beautiful.

Big makes you feel important, attracts attention, and is good for your ego.

That’s why most people want to start big.

But guess what, this can be a big mistake.

Starting big can be very risky, can lead to big losses, and may attract the kind of attention that may hurt your business.

That’s why you need to listen to this week’s episode of the podcast.

What you’re about to learn is not a popular opinion, but it’s the truth.

You’re going to learn why starting small in anything in business can give you a mighty advantage.

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