Chocolate is a global multi-billion dollar industry.
Although Africa supplies up to 60% of the world’s cocoa, the continent consumes less than 4% of chocolate sold globally. Gladly, this is starting to change.
There are now a growing number of handmade and artisinal chocolate brands in Ghana and Ivory Coast that want to make African chocolate as iconic as the continent’s cocoa.
Instant Chocolat is one great example. This small chocolatier in Ivory Coast was founded by a trio of ex-bankers. From selling 3.5 tons of chocolate in the whole of 2015, the business now averages 50 tons a month. Its clientele includes Air France and Citibank.
In Ghana, ’57 Chocolate is creating a formidable luxury chocolate brand, and aims to challenge the dominance of Europe in the luxury chocolate space.
Instead of selling raw cocoa beans for export, Ivory Coast and Ghana are making serious moves to make chocolate that is just as iconic as their cocoa.
B0th countries now hope to make their chocolate just as iconic as its cocoa. New policies and initiatives aimed at local entrepreneurs may help them move up the value chain.
Read the full article here: Quartz Africa
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